
A diamond for Amsterdam The Diamond Hotel, Amsterdam (NL)
With its sparkling glass facade, the newly opened Diamond Hotel in Amsterdam is an eye-catcher. And the inner values of the five-star hotel are also convincing: classy rooms in a mid-century modern style – and shower toilets from Geberit.
What Times Square is to New York or Piccadilly Circus to London, Leidseplein is to Amsterdam (NL). The square is known for its bars and restaurants and has recently gained a new landmark: The Diamond Hotel, whose diamond-shaped glass facade truly lives up to its name.
‘Amsterdam is not only known as the Venice of the North, it is also the diamond capital,’ says hotelier Willem-Jan van den Dijssel. In the 17th century, Amsterdam developed into a centre for the diamond trade. The city benefited from its strategic location, and the craftsmanship of the local diamond cutters was so renowned that it became known internationally as the “Amsterdam cut”. ‘The glass facade of our five-star hotel is also intended to be reminiscent of a cut diamond, inspired by the famous Koh-i-Noor,’ says the hotelier. Koh-i-Noor is one of the largest gemstones in the world and is now part of the British Crown Jewels.
From old to new
The old building on Leidseplein, the well-known Heineken Hoek, dated from around 1900, but had no particular historical value, as the preservation order stated. Therefore, architect Roberto Meyer of MVSA Architects decided on a replacement building. The special facade is covered with glass panels, while inside there is a Grand Café, a steakhouse, a cocktail bar – and 36 stylish hotel rooms in a mid-century modern style. The five-star hotel opened in autumn 2024.
The hotel bathrooms are equipped with Geberit products: Mera Classic, the top model among Geberit shower toilets, not only cleans gently with water, but also ensures maximum comfort with a heated seat, odour extraction and warm air drying. The elegant actuator plate Sigma50 matches this, while behind the wall is the proven Duofix installation element.


Shower toilet for maximum comfort
‘I like Geberit products because they combine functionality and aesthetics,’ says Willem-Jan van den Dijssel.
His experience with Geberit is also a personal one: ’I have installed Geberit AquaClean toilets in my own home and have had very good experiences with them. I also see more and more guests, especially from Asia, for whom shower toilets are a given,’ says the hotelier.
He has set himself ambitious goals with The Diamond. ’Diamonds embody timeless values such as luxury, perfection and elegance. These are precisely the qualities we have implemented in the design of our hotel.’

36 stylish hotel rooms in a mid-century modern style.

The bathrooms are equipped with shower toilets from the premium AquaClean Mera line.

The Sigma50 actuator plate ensures timeless elegance.

On the ground floor: the legendary Heineken Hoek Grand Café has a new look.
Facts
Geberit Know-how
Geberit products used in the project
- Shower toilet AquaClean Mera Classic
- Actuator plate Sigma50
- Installation element Duofix

Geberit AquaClean Mera
Geberit 비데 변기의 최고봉인 AquaClean Mera는 모든 면에서 새로운 표준을 제시합니다. 다양한 쾌적 기능은 여러 우수한 기능 중 극히 일부에 불과합니다.

양변기 및 소변기용 Geberit 물내림 누름 버튼 및 커버 플레이트
Geberit 물 내림 누름 버튼, 플러시 플레이트 및 커버 플레이트는 탁월한 미관과 다양한 기능을 갖추고 있습니다.

Duofix
Geberit Duofix는 건식 벽체 시공 위한 프리월(pre-wall) 시스템으로, 모든 위생 설비의 설치를 간편하고 효율적으로 만들어 줍니다
Architects
Architects
- Client: Caransa Groep B.V., Heineken Nederland B.V
- Architect: MVSA Architects
- Completion: 2024
Subscribe to eView The Geberit newsletter for architects
Whether it’s spectacular hotels, skyscrapers, museums, residential buildings, or exclusive designer villas – innovative Geberit products and solutions are used in projects around the world.
In our eVIEW newsletter, we highlight the most exciting projects. Get inspired – and receive selected architectural highlights straight to your inbox three times a year.
